A Paradigm Shift in Global Fleet and Supply Chain Safety: Introducing a Comprehensive Safety and Compliance Solution Designed to Protect and Respect Drivers
Unique smart phone-enabled solution uses AI to deliver targeted training solutions directly to drivers
March 5th 2019
Hampshire, U.K. / New Jersey – Today, Applied Driving Techniques (ADT) and Sfara, Inc. introduce a paradigm shift in fleet telematics, creating a comprehensive driver safety solution that can solve driver behavioral problems rather than just diagnose them. “One of the lingering challenges over the last fifteen years with traditional driver safety offerings is that those products simply identify problems, they don’t help solve them. This leaves the Fleet Manager with the daunting challenge of driver interdiction, training delivery and performance monitoring. Sfara and ADT have integrated their complementary technologies to close this gap.” said Erik Goldman, CEO of Sfara.
ADT and Sfara have partnered to create a new solution that solves these challenges with innovative features such as Triggered Training™. Triggered Training uses proprietary technology via the Sfara Companion smart phone application to detect risky driver behaviors, such as phone handling, and provide a real-time audio alert to the driver. Additionally, the application also communicates these “events” to ADT’s system which determines patterns and, when warranted, sends specific messages or e-training modules to the driver from its library after the drive. Simply put, this revolutionary partnership delivers a risk mitigating solution to the driver faster than traditional fleet telematics products deliver the problem to the Fleet Manager. As such this allows the Fleet Manager to be more hands-off with drivers about their driving behaviors until they are notified by ADT of an ongoing risk that has persisted despite remediation efforts.
“As much as vehicle safety technology has changed over the years, the single biggest in-vehicle determinant of safety is still the driver. Our intelligent e-training program is proven to reduce collision rates and insurance premiums, while also increasing productivity. And that is without fleet manager intervention. Often, the problem is fixed before they even know it exists,” says Andy Phillips, Global Managing Partner with Applied Driving Techniques. Traditional Fleet products send an overwhelming amount of data to teams of Fleet Managers to be deciphered through lengthy reports that list problems. The Fleet Managers are left to figure out the solution and deliver it to the driver, a time-consuming and sometimes adversarial task that does nothing to foster positive driver relationships.
Driver respect has become a key issue in employee-employer relationships which is impacting driver retention and performance. A chief aspect of driver respect relates to privacy. Nearly all traditional fleet products have practices that create concerns for drivers given they transmit and store every trackable and measurable move. Recently, the highest profile privacy issue is in-cab cameras, which have enraged drivers about the lack of respect, causing an industry with an already low employment pool to have high turnover rates and lower job satisfaction. “All these factors have really made us passionate about integrating privacy and giving driver’s respect as professionals,” said Rocco Tricarico, CMO of Sfara. “Why allow face tracking cameras as a normal practice when there is now a more intelligent alternative that deploys without hardware installs and even has lower recurring costs?”
To solve this need ADT and Sfara now offer a comprehensive fleet driver safety and compliance solution that respects the drivers. It has built-in safeguards that make drivers more comfortable with the technology, hence improving adoption rates and morale. The solution’s underlying approach to managing driver performance and behavior is based on the principles of “Just Culture”.
Another benefit to drivers comes from Sfara’s patented on-device data processing, thereby eliminating the need for an always-on tracking stream that is transmitted for review and storage. Only the relevant events are reported, complying with GDPR data minimization. Drivers may also clock-out at the end of the day by going “incognito”; if a trip transitions into a taxi, ride share or other method of travel, “drivers” can mark a trip as “non-scorable” ensuring that no data is sent to employers during this period. This control of data flow is in the hands of the end-user.
Applied Driving and Sfara’s AI based Driver Analytics advances Driver Safety and Road Safety. The result offers a groundbreaking solution to Enterprise, 3PL and e-commerce firms operating global fleets such as Amazon, Federal Express, Kuhne & Nagel, Schneider, Walmart and Uber Freight and their ecosystems partners in Global Fleet Management. The ADT-Sfara partnership creates a completely new comprehensive global safety and emergency response solution that is complimented by recent Sfara announcements. Sfara’s global partnership with Bosch enables Emergency Road and Emergency Management Safety on highways, even multi-modal and complex transportation environments. Additionally, Sfara’s partnership with Deutsche Telekom’s wholly owned subsidiary MobiledgeX, is creating next generation low-latency edge solutions which will save and protect lives on the world’s roadways for decades to come.
About Applied Driving Techniques
ADT is driving risk from organizations worldwide. Operating with a uniquely holistic approach, ADT monitors the risks drivers face on both an organizational and individual level to implement only the most effective of risk-mitigating solutions. Utilizing the latest technology, ADT remains ahead of the curve, most notably in their recent release of innovative VR and simulator training to the driver safety market.
While managing 150,000 drivers across 90 partners in over 40 countries, ADT has built a demonstrated history of effectiveness. Case studies from clients reveal impressive statistics, reporting a 34% reduction in claims in year one and an astounding 46% reduction in year two. With nearly a quarter of all road traffic accidents estimated to involve somebody who is driving for work, ADT remains determined in their mission to make the roads safer around the world.
With a robust and diverse background, ADT partner with progressive employers from all countries and of all sizes. Most recently, ADT has expanded their three-year partnership with Jacobs Engineering to roll out its comprehensive driver safety initiative around the world. ADT has also renewed their long-term partnership with UK energy giant SSE plc.
With ADT’s rapidly increasing global presence, offices have been established within Norfolk, Virginia and Queensland, Australia to increase their support to the international marketplace.
Sfara is engineering a mobile revolution in safety and control. Sfara’s patented AI technology and global platform transforms the smart phone into a secure mobile safety and analytics solution, available as a GDPR-compliant SaaS offering to our partners in the mobility space, including automakers and mobile network operators.
With an addressable market of nearly 3 billion smart phone users worldwide, Sfara technology represents a paradigm shift for the telematics industry and our partners—offering unprecedented detection capabilities, with no hardware or data transport costs. Sfara provides a highly scalable, cloud-based data analytics and assurance solution designed to assist companies navigating the challenges of shifting transportation models, such as transportation-as-a-service, semi and fully autonomous vehicles, as well as fleet management and ride-sharing services.
Sfara is led by a deeply experienced executive team with over 150 billion miles driven on their leading-edge, embedded and aftermarket telematics solutions for consumer and fleet applications, including UBI and MPERs, operated throughout North America, Europe and China. Headquartered in Hoboken, NJ, Sfara also is expanding in Silicon Valley, Guadalajara, Finland and Germany via Sfara GmbH.