December 17, 2019
Hoboken, NJ — Sfara announced today the next generation of their patented on-device smartphone crash detection, thereby furthering their industry leadership and the accuracy of their solution.
For this next generation, Sfara developed a revolutionary, multi-layered AI process they’ve name ESP for Extended Sensor Processing. ESP performs a post-crash data analysis specifically designed to suppress false positive crash events.
“False positives are the bane of the telematics industry, regardless of hardware implementation technique,” said Rocco Tricarico, CMO of Sfara. “False positives are when no accident occurred, but the solution detects one anyway. False positives destroy consumer trust, introduce unnecessary cost, create legal exposure, and can even be dangerous to the end user.”
Sfara successfully started detecting crashes in 2013, at speeds well below the point where airbag sensors deploy. However, some challenges remained. “The problem with detecting crashes in the lower speed bands is that the forces at work are weak and occur in a noisy sensor environment.” said Erik Goldman, CEO of Sfara.
Sfara has addressed this industry problem by developing a second layer to its AI that is specifically trained to eliminate false positives. This revolutionary second-layer AI starts performing its work milliseconds after a crash has been detected by the first layer and is designed to suppress false positives across all speed bands.
Sfara has carefully and purposefully built an industry leading crash detection model, built on the back of collecting thousands of data samples from live crash events and millions of labeled data sets from drivers, fusing predictive deterministic physics with state-of-the-art AI.
“We’ve continually improved our crash capability through five years of R&D, including rigorous field and lab tests conducted in collaboration with prestigious universities. Our performance results have also been confirmed by leaders in the auto industry,” said Sascha Simon, Founder and Chief Scientist. “The introduction of ESP is an evolutionary moment for the telematics industry, and a small taste of things to come from Sfara”.
With Sfara’s patented technology, industry participants, including auto makers, insurers, fleet operators and families will receive industry-leading crash detection with higher accuracy at speeds never before possible.
This breakthrough also opens entirely new opportunities for First Notice of Loss (FNOL) and white glove customer service. The introduction of ESP further demonstrates Sfara’s culture of continual innovation in on-device smartphone crash detection.
Read our recent article “Four Ways False Positives Destroy the Business of Crash Detection Programs”
Sfara is enabling a mobile revolution in safety and control. Sfara’s patented AI technology and global platform transforms the smart phone into a secure mobile safety and analytics solution, available as a GDPR-compliant SaaS offering to our partners in the mobility space, including automakers and mobile network operators.
Capable of running on 4.6B smart phones sold worldwide since 2013, Sfara technology represents a paradigm shift for the telematics industry and our partners—offering unprecedented detection capabilities, without incremental hardware or data transport costs. Sfara provides a highly scalable, cloud-based data analytics and assurance solution designed to assist companies navigating the challenges of shifting transportation models, such as transportation-as-a-service, semi and fully autonomous vehicles, as well as fleet management and ride-sharing services.
Sfara is led by a deeply experienced executive team with over 150 billion miles driven on their leading-edge, embedded and aftermarket telematics solutions for consumer and fleet applications, including UBI and MPERs, operated throughout North America, Europe and China. Headquartered in Hoboken, NJ, Sfara also is expanding in Silicon Valley, Finland and Germany via Sfara GmbH.
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